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SEO, we have all heard it. But what exactly is SEO?
Search Engine Optimization is a two-part answer. In the first part, Technical SEO is the hierarchy of your website code. Titles, headings h1-h6, and images tell the robots crawling your website what topic your webpage covers.
Part two centers around the creation of content for readers. Solving people's problems and getting the social proof of it solving said problems. Tells Google it's valuable to readers. Encouraging Google to rank you higher in the search engine ranks.
The best part of SEO if, done correctly. It will continue to produce results for years. Solid SEO will pay for itself making, it one of the best investments for the long term.
If you have an existing website, we can help improve your SEO.Watch as your organic traffic rise over time.
How do we know if the SEO is working?
We use a plethora of tools for bench marking performance so we know where to focus our efforts to maximum ROI.
If you have a website, SEO needs to be in your budget. Great SEO will bring in repeat organic traffic effectively, growing your revenue.
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Key features of of Black Mark Web Design SEO Strategy
We make sure the snippets showing up in Google's search are on point. We want Google and it's users to know exactly what the page content is about. This ensures when Google serves up your content it will answer the question of the user.
The organic keyword approach is the best practice we don't like to force keywords in an unnatural manner.Google will pick up on it and you will be penalized.
A good rule of thumb for this to work content has to be about 600 words or more on one specific topic.
HTML is the basic language for any website. Title tags and headings are used according to Google standards. These tags tell Google bots what the content is on the webpage. Making it easier for Google to identify who the best users are for your information.
We love to listen to your ideas, brainstorm then create the perfect content for your users to digest. We can do videos for youtube, podcasts, and blog articles. When it comes to blog content, we like the pillar content strategy. The strategy uses a super in-depth article called pillar content. The content post is about 1200 words or more. Several blog posts link back to the pillar content, creating a synergy of content and backlinks. Blog posts are one of the most popular types of content to serve up to your users. Each post is about 600 words in length contain some images and must link internally and externally. Blog posts are prime areas for lead capture from the traffic they create.
Backlinks are the holy grail in the SEO world. If you can create great content that helps users or keeps them interested, the user may share it with their friends, who share it with their friends and so on. Social backlinks are a great indicator of the quality of content. The search engines see all the social activity. If there is enough social media activity, it will give priority in the ranking. Reaching out to media outlets is an overlooked way to get those social backlinks plus put your content on the map. Social authority is one of the many factors to SEO Google uses over 200 indicators to help which content is good and rank worthy. If anything remembers content is king
SEO is a constant production of content and a balance of internal structure and external linking. Unfortunately, SEO does not have immediate results and is an investment of time and money. What you invest now in the content will pay off later down the road once it's discovered and shared. SEO is labor-intensive and time-consuming to make the perfect content, monitoring backlinks, and track the performance of all your efforts. We can make it easy for you to get quality content out on a budget. Black Mark Webdesign is here for you every step of the way. However, a word of caution you get what you pay for with cheap SEO. Some SEO companies may use blackhat shady SEO tactics that can get you dropped down to the bottom of the rankings. Do not fall prey to bad SEO. We use only time-proven Google-approved SEO strategies. Call us today and let us start your SEO strategy to improve your ranking, social authority, and revenue.
We specialize in WordPress, static websites, WYSIG (what you see is what you get). All these platforms offer different benefits for you and your visitors. We can identify what platform is optimal for your website. So you get a high performing optimized website design. Designing your website is only half of the process.
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What We Bring To The Table
Simple, we answer phone calls and emails.
We design great looking websites that offer solutions to your problems.
We know what we are doing, we have the chops to get it done.
If that is not enough we offer, 6 months of free suppourt after your website goes live.
Contact us to learn more.
Some of our favorites
Wix was the platform chosen for this website build. I have built John 4 websites over the years and everyone gets better, by far this is the one he is proud of the most.
WordPress and Woocomerce was the only choice for this Ecommerce website. Features include personal admin boards, best in class SEO. HD product images. Super fast load time. The website is responsive with easy navigation creating the ultimate user experience.
I was most honored to build this farmer's website. In addition to their farming business, they also build livestock shelters. I used WordPress as my platform of choice for this project, I anticipated future growth and expansion. WordPress makes it easy to grow.
Aurora Coffe Shop is located here in my little town of Wellsville Ks. Aurora opened up over a year ago and has been going strong. WordPress is the preferred platform for this build. I integrated Gloria Foods online ordering service with the website for seamless table reservations and online orders. I also integrated; an email capture system so she could start her emailing list. Sending out emails for special events and daily specials is a solid strategy to keep your customers coming back.
If you are running a business, it is imperative; to stay in contact with your customers. Email campaigns offer the highest ROI out of all marketing channels. This little 20% off banner went out on an email list to special, repeat customers. Sales volumes increased profits are up all because the email created value for the customers. The email list is a great tool to retain and add new customers with minimal effort.
Mugshot coffee was a bit tricky at first. The owner needed a solution to integrate into her Square POS. We used Weebly who, is now owned by Square integrates seamlessly with Square POS. Mugshot Coffee is now able to take orders online for pick up and delivery. Inventory tracking works perfectly; data gets collected with every transaction. Data becomes trended to identify the opportunities to make improvements and save money.
Web dev is what we do. We have the chops to make it happen.
We build SEO into everything we do.
Already have a website? We can audit your website in search of opportunities for improvements.
Content creation, the driving force behind inbound traffic. One of the best investments you can make for traffic.
Choose a pricing plan that fits your needs.
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