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Ease of use, sound SEO, speed, good copywriting and content.
These elements all work in harmony. If done properly it leads to fast loading, high ranking websites.
With a great user experience.
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Time for the break down.
When you hire most website designers, they will use WordPress as their platform of choice.
There is nothing wrong with WordPress it; has its pros and cons.
I find WordPress websites to be a bit clunky and slow.
Most website designers use tons of plugins which, adds tons more code, slowing everything down.
Where we differ, we use w3 css modern framework.
Think of it this way, the more code, the more work to serve up the website.
Website speed is the name of the game. On average, you have about 3 seconds for your website to load on any given device.
If you not up, your visitor will bounce and go to the next one. With our custom coded websites, you will not need to worry about load times.
Our websites are near-instantaneous, I'm talking milliseconds to load versus 2-3 seconds.
The code is served up; via the web server and not a database.
There is no searching or querying anything. The web server works more efficiently by not having to search the database.
Making the webpage feel instantaneous.
Did you notice how fast this website popped up? That is what I mean by speed.
Yes, no pesky security risks or website updates. Remember, it's set and Forget it.
With WordPress, each plugin has updates that need to be even the WordPress platform has updates every so often.
Neglecting those updates can lead to serious security risks. So constant maintenance is needed to keep your WordPress site updated.
With our websites, no need for security updates. We do not use third-party plugins. Therefore, eliminating any need for updates to any plugins. As changes occur, the page is downloaded, edited, and uploaded. No one notices until the webpage gets refreshed to reflect the changes.
Seo, we have all heard it.
But what exactly is SEO?
Search Engine Optimization, simple way to think of it is how your website gets found on the internet.
There is two types of SEO, technical and content. Content SEO typically brings in organic traffic.
Organic traffic happens naturally.
Let's say you write a piece of content on why Organic vegetables are better than non-organic vegetables.
Then you title it; 5 ways organic vegetables are better than non-organic.
Every time someone searches for that phrase, your content could pop up in the top search results.
However, it may be a while before it organically shows up in the search results.
But, do not let that discourage you from writing content because SEO is a long term game.
The efforts you pay out now providing content for free to your visitors. Will pay dividends later.
Technical SEO deals with coding, images, and site hierarchy.
Images weigh heavy on servers if not optimized, multiple requests because of bad scripts will cause a slow loading site.
Rest assured, we create clean, coded websites.
The tools we use tell us what we need to fix for optimal speed.
A website optimized for speed is better user experience.
At Black Mark Web Design, we build SEO into your new website build.
If you have an existing website, we can help improve SEO.
We use a plethora of tools for benchmarking performance, focusing our efforts to maximize your ROI.
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Beware of cheap web design companies offering "affordable websites."
One of the worst things you can do is not have custom copywriting done for your website.
A majority of web designers have prewritten content where they plug in your info and populate it.
You have the same content, text, information as everyone else. Using the same prepopulated text and images as everyone else is lazy. You want custom copywriting so Google can identify it as original content. Original content is the best practice when it comes to writing content.
You have to have something to set you apart for everyone else custom copy and, images are part of the equation.
Copy writing is a time-consuming endeavor and can be costly.
But, the SEO benefits from custom copy pay dividends in the long run.
I honestly can not stress this enough custom copy only, no prepopulated text.
Choose a pricing plan that fits your needs.
What We Bring To The Table
Simple, we answer phone calls and emails.
We design great looking websites that offer solutions to your problems.
We know what we are doing, we have the chops to get it done.
If that is not enough we offer, 6 months of free suppourt after your website goes live.
Contact us to learn more.
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Some of our favorites
Wix was the platform chosen for this website build. I have built John 4 websites over the years and everyone gets better, by far this is the one he is proud of the most.
WordPress and Woocomerce was the only choice for this Ecommerce website. Features include personal admin boards, best in class SEO. HD product images. Super fast load time. The website is responsive with easy navigation creating the ultimate user experience.
I was most honored to build this farmer's website. In addition to their farming business, they also build livestock shelters. I used WordPress as my platform of choice for this project, I anticipated future growth and expansion. WordPress makes it easy to grow.
Aurora Coffe Shop is located here in my little town of Wellsville Ks. Aurora opened up over a year ago and has been going strong. WordPress is the preferred platform for this build. I integrated Gloria Foods online ordering service with the website for seamless table reservations and online orders. I also integrated; an email capture system so she could start her emailing list. Sending out emails for special events and daily specials is a solid strategy to keep your customers coming back.
If you are running a business, it is imperative; to stay in contact with your customers. Email campaigns offer the highest ROI out of all marketing channels. This little 20% off banner went out on an email list to special, repeat customers. Sales volumes increased profits are up all because the email created value for the customers. The email list is a great tool to retain and add new customers with minimal effort.
Mugshot coffee was a bit tricky at first. The owner needed a solution to integrate into her Square POS. We used Weebly who, is now owned by Square integrates seamlessly with Square POS. Mugshot Coffee is now able to take orders online for pick up and delivery. Inventory tracking works perfectly; data gets collected with every transaction. Data becomes trended to identify the opportunities to make improvements and save money.
Web dev is what we do. We have the chops to make it happen.
We build SEO into everything we do.
Already have a website? We can audit your website in search of opportunities for improvements.
Content creation, the driving force behind inbound traffic. One of the best investments you can make for traffic.
What type of results are looking for?
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