Customer | Nick Collins

Is A Website Redesign Worth It?

Owner Nick Collins

Written by Nick Collins

redesigned website

Is a website redesign worth it? The great website redesign campaign  making websites better.

Recently, have I started cold calling businesses for website redesign work. Some would talk, others not so much. The ones I did get to talk with, they seemed like their websites were not a big deal. 

One owner who was a chiropractor. Stated the website was just there for face value. All her business came from referrals. She said no one ever visits the site any way. After the call ended. I did my due diligence and found she gets almost 100 organic hits a month. 

That’s free traffic to her site, to put this into perspective that may be a 100 possible clients. Indicating to me she is ill informed; about the value of free traffic and how many people actually visit her website. All because she is operating under the premise of most of her business comes from referrals. 

Man is she missing out I’ll explain further down. 

As a website designer and digital marketer. I constantly look at website from a users lens. Is it easy to find the information? Does the site look to busy, how fast is it? 

This particular website was done about 10 years ago. It’s nothing fancy, and it certainly is not optimized for converting those visitors in to possible patients. 

Do I need a website redesign?

That’s a tough one, now is the time to take an honest look at the website performance. I offer a free website audit no strings attached, just good old fashion information. You can use to identify if your website is hitting or missing your goals. Just click the banner below.  

Goals What Goals?

Goals help identify how your website needs to be designed. In the case of the chiropractor she clearly has no goals for the website. 

Example Goal: Lead capture. Start an emailing marketing list to turn visitors into patients. 

A second goal: Design the website to convert at 50%. What this means is 50% of your visitors sign up for your email list. 

A third goal: Set up analytics to identify where your marketing dollars give you the best returns. 

Not sure how to set up analytics. No Fear. Click Here, to get started learning Google Analytics for free. 

So is a website redesign really worth it?

Lets do a little math. I will use a roofing company to show the worth of a rebuild. 

So, Daves roofing is having a good. 10,000 a quote for each new roof he closes.  The sales folks are good they close at a 50% rate. 

Dave is closing 70 quotes a year.  Making 700,000 before all expenses.

Daves website is getting 50 hits a month. But, his website is ugly and old and its difficult to find information on. The website has a high bounce rate of 70% and it converts at 10%. 

Hold on don’t go yet here is the good part.

Here is the math.

50 visitors a month

70% leave instantly

Leaving 15 visitors sticking around

With a 10% conversion rate 

Only 2 of those visitors makes a call for a quote. 

Sales closes at a 50% rate. 

At last we have 1 visitors that closed a quote for a total of 10,000. 

What if my conversion rates were a little higher?

Glad you asked. Same thing as above.

So, Daves roofing is having a good. 10,000 a quote for each new roof he closes.  The sales folks are good they close at a 50% rate. 

Dave is closing 70 quotes a year.  Making 700,000 before all expenses.

Daves website is getting 50 hits a month. But, now he paid me 7000 to redesign from the floor up. The website has  bounce rate of 46% and it converts at 50%. 

Hold on don’t go yet here is the good part.

Here is the math.

50 visitors a month

46% leave immediately

27 visitors staying

Conversion rate is 50% 

13 people sign up for a quote

Sales closes at 50%

So 6 people closed on a 10,ooo quote. 

Making 60,000 instead of the 10,ooo

Minus my fee of 7ooo

The math shows is an increase of 36% in the conversion rate lead to 53,000 all stemming from a 7ooo investment. Not bad. 

Now there are lot of nuances and other factors that would be involved in this equation. I just wanted to give everyone an idea of how a small investment could reap large rewards if donecorrectly. If your website has a bounce rate of 70% or higher you need to have if looked and tweaked to aim for 50%. If your not signing up at least 30% of your visitors to your mailing list get your website looked at. If you don’t have a mailing list start one these give you the higher ROI (return on investment).

If all this seems foreign to you there are plenty of resources available to learn from. However most people fall asleep trying to learn about digital marketing, it maybe wiser to higher a professional. Someone to ease the burden and get you the answers and the results you want. 

I would love to start a conversation around this topic. Please leave your comments below thanks and hit the share button. 

Bonus

Are you thinking of starting a website? It’s not uncommon to want to tackle this on your own. My advise, hire a professional, this may sound bias (probably). Why hire a professional web designer? Simple, there is no replacement for experience. Designing a website is a process relying on research, strategy and testing. Learn more about “my website design process.” 

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