Search Engine Optimization is a two-part answer.
In the first part, Technical SEO is the hierarchy of your website code.
Titles, headings h1-h6, and images tell the robots crawling your website
what topic your webpage covers.
Marketers who prioritize blogging are 13 times more likely
to achieve a return on their investment (hubspot). People enjoy reading content from their favorite brands.
Impact is a Google blog they have identified, 47% of buyers read three to five pieces of content before engaging with a sales rep. (Impact). These two stats really drive home
how important quality content is. The best part, good quality content with solid SEO will continue to produce results for years.
Solid SEO will pay for itself making, it one of the best investments for the long term. If you have an existing website, we can help improve your SEO.
How do we know if the SEO is working?
We use a plethora of tools for bench marking SEO performance.
If you have a website, SEO needs to be in your budget.
Key features of of Black Mark Web Design SEO Strategy
We make sure the snippets showing up in Google's search are on point. We want Google and it's users to know exactly what the page content is about. This ensures when Google serves up your content it will answer the question of the user.
The organic keyword approach is the best practice we don't like to force keywords in an unnatural manner.
Google will pick up on it and you will be penalized. A good rule of thumb for this to work content has to be about 600 words or more on one specific topic. HTML is the basic language for any website. Title tags and headings are used according to Google standards.
These tags tell Google bots what the content is on the webpage. Making it easier for Google to identify who the best users are for your information.
We love to listen to your ideas, brainstorm then create the perfect content for your users to digest. We can do videos for youtube, podcasts, and blog articles. When it comes to blog content, we like the pillar content strategy. The strategy uses a super in-depth article called pillar content. The content post is about 1200 words or more. Several blog posts link back to the pillar content, creating a synergy of content and backlinks. Blog posts are one of the most popular types of content to serve up to your users. Each post is about 600 words in length contain some images and must link internally and externally. Blog posts are prime areas for lead capture from the traffic they create.
Backlinks are the holy grail in the SEO world. If you can create great content that helps users or keeps them interested, the user may share it with their friends, who share it with their friends and so on. Social backlinks are a great indicator of the quality of content. The search engines see all the social activity. If there is enough social media activity, it will give priority in the ranking. Reaching out to media outlets is an overlooked way to get those social backlinks plus put your content on the map. Social authority is one of the many factors to SEO Google uses over 200 indicators to help which content is good and rank worthy. If anything remembers content is king
SEO is a constant production of content and a balance of internal structure and external linking. Unfortunately, SEO does not have immediate results and is an investment of time and money. What you invest now in the content will pay off later down the road once it's discovered and shared. SEO is labor-intensive and time-consuming to make the perfect content, monitoring backlinks, and track the performance of all your efforts. We can make it easy for you to get quality content out on a budget. Black Mark Webdesign is here for you every step of the way. However, a word of caution you get what you pay for with cheap SEO. Some SEO companies may use blackhat shady SEO tactics that can get you dropped down to the bottom of the rankings. Do not fall prey to bad SEO. We use only time-proven Google-approved SEO strategies. Call us today and let us start your SEO strategy to improve your ranking, social authority, and revenue.
SEO Done Right By Black Mark Digital Solutions
Search Engine Optimization is a holistic approach.
We look at both the on and off page opertunities to optimize content.
Seo requires research, content creation and a technical know how.
Our SEO services are customized to meet your budget and maximize results.
Booking your free consultation is easy, free and no high pressure sales.
Some of our favorites
Wix was the platform chosen for this website build. I have built John 4 websites over the years and everyone gets better, by far this is the one he is proud of the most.Visit Website
WordPress and Woocomerce was the only choice for this Ecommerce website. Features include personal admin boards, best in class SEO. HD product images. Super fast load time. The website is responsive with easy navigation creating the ultimate user experience.Visit Website
I was most honored to build this farmer's website. In addition to their farming business, they also build livestock shelters. I used WordPress as my platform of choice for this project, I anticipated future growth and expansion. WordPress makes it easy to grow.Visit Website
Aurora Coffe Shop is located here in my little town of Wellsville Ks. Aurora opened up over a year ago and has been going strong. WordPress is the preferred platform for this build. I integrated Gloria Foods online ordering service with the website for seamless table reservations and online orders. I also integrated; an email capture system so she could start her emailing list. Sending out emails for special events and daily specials is a solid strategy to keep your customers coming back.Visit Website
If you are running a business, it is imperative; to stay in contact with your customers. Email campaigns offer the highest ROI out of all marketing channels. This little 20% off banner went out on an email list to special, repeat customers. Sales volumes increased profits are up all because the email created value for the customers. The email list is a great tool to retain and add new customers with minimal effort.To Learn More
Mugshot coffee was a bit tricky at first. The owner needed a solution to integrate into her Square POS. We used Weebly who, is now owned by Square integrates seamlessly with Square POS. Mugshot Coffee is now able to take orders online for pick up and delivery. Inventory tracking works perfectly; data gets collected with every transaction. Data becomes trended to identify the opportunities to make improvements and save money.Visit Website
Web dev is what we do. We have the chops to make it happen.
We build SEO into everything we do.
Already have a website? We can audit your website in search of opportunities for improvements.
Content creation, the driving force behind inbound traffic. One of the best investments you can make for traffic.